Camélia Rose
Where craft meets creativity
Camélia Rose is an artisanal gin brand I developed as a creative project, taking on the full role of art director from concept to final assets. With complete creative freedom and no client to answer to, this one was pure joy from start to finish.
After a deep dive into benchmarking the spirits market, I landed on a direction that felt both premium and deeply feminine: soft pinks, delicate floral patterns, elegant typography, and a visual language as refined as the product itself.
From there I built the entire brand world. Bottle design and label created from scratch in Illustrator, business cards and print collateral, exhibition stand and display materials, billboard and outdoor advertising visuals, rollup banners, event signage, packaging and branded boxes. Every asset designed to work together and to work at scale, from a small business card to a full billboard.
Seeing it all come together in mockups, watching something go from a blank page to a complete brand identity across every format, that is the part of design that never gets old for me.
