Hoppen
My role at Hoppen as in-house designer
Hoppen is a French Tech 2030 company specialising in digital transformation for healthcare facilities. For 18 months, I was their sole designer across the B2B marketing and communication team, working end to end on projects of all shapes and sizes.
From day one, I was trusted to take ownership. That meant collaborating with marketing, product teams and stakeholders, jumping between briefs, and delivering work that actually moved things forward.
- Email campaigns and newsletters, designed and delivered regularly
- Product booklets and sales documentation built from scratch
- Presentations for internal and external audiences, including stakeholders
- Support for internal and external events, from concept to execution
- Teams backgrounds, banners and internal communication assets
The rebranding
Rebranding is rarely a blank canvas. This one came with a clear brief: refresh the brand without losing what made it recognisable, stay on budget, and bring everyone along for the ride.
What started as a B2B-only project grew when the B2B and corporate marketing and communication teams merged, which meant the scope widened and the stakes got higher.
The challenge was finding that sweet spot between the stakeholders who wanted to keep things familiar and the ones who felt the brand needed lifting. Both were right, in their own way.
I worked closely with the marketing manager throughout, but this was never a top-down project. I organised workshops at key stages to make sure the whole team had a voice, because a rebrand only works if the people using it believe in it.
What we delivered :
- A new brand identity document in presentation format, clear enough for the whole company to use and easy to hand over to external partners
- Canva templates built for the communication team, designed around the tools they actually use day to day
- Illustrator and Photoshop files for designers, ready to work at any scale
The result was a brand that felt fresh and cohesive without feeling like a different company altogether. Subtle on purpose, and stronger for it. For me, this project was proof that good design is as much about listening as it is about creating.
Getting a whole company to agree on something visual is no small thing, and doing it through collaboration rather than top-down decisions made the outcome so much more solid.
Santexpo, more than event design
SantExpo is one of the biggest healthcare exhibitions in France, and being part of it from day one was one of the highlights of my time at Hoppen. This was not a case of designing assets and handing them over. I was involved in the whole thing, start to finish.
The design side alone was a proper challenge. Creating a stand is a completely different discipline from screen or print work. You are thinking in three dimensions, imagining how people will move through a space, what will catch their eye from across a busy exhibition hall, what needs to be readable from a distance and what should draw people in closer. Add a tight budget to that and it becomes a creative puzzle as much as a design brief. I loved it.
My manager gave me real trust throughout the process. I got to propose ideas, argue for them, push back when needed, and refine based on genuinely good feedback from her and the sales team. That kind of back and forth makes the work so much better, and it made me feel like a real part of something.
What I worked on :
- Concept and design of the exhibition stand, from first sketch to final build
- Branded materials including brochures and merchandise
- Full on-site planning and logistics in the lead-up to the event
- Coordinating photography and video filming during the event
- Supporting the sales and product teams on the floor, helping present solutions to prospects
- Helping with catering, general organisation and whatever else needed doing on the day
And then the event itself arrived, and it was everything. Working alongside the sales team, product managers and directors, talking to prospects, keeping everything running smoothly on the stand. It was my first time doing anything like it and I came away wondering why designers do not get to do this more often.
There is something really special about seeing something you designed exist in a room full of people, and then being there to make it work in real life too.
Website Case Study
The Hoppen B2B website had a 78% bounce rate and a contact flow that sent users to entirely the wrong place.
We redesigned the whole thing: structure, navigation, and contact journey, with a small team, a tight deadline, and a lean budget. Five out of six testers found it more intuitive straight away.
Read the case study →
What this experience gave me
This role pushed me well outside my comfort zone, and I loved every bit of it. I learned how to move fast without cutting corners, how to communicate design decisions to non-designers, and how to be a genuine team player in a company that was growing and evolving in real time. The people around me made it. Working closely with teammates who were generous with their knowledge reminded me that the best work comes from the extra step, the ones you take not because you have to, but because you care.
I came out of Hoppen more confident, more versatile, and hungrier than ever to keep learning.