Little wood

Little Wood is a handmade linen clothing brand created by a couple with a beautiful vision: her, the seamstress and designer behind every piece; him, the photographer capturing it all. Sustainable, made in France, built on pre-order. Their tagline was Earthy Clothing and it said everything.

From the moment the project was pitched to me I was sold. The brief was clear, warm and full of intention. Natural tones, linen textures, the sea, the wind, rocks. Something soft and grounded that felt as honest as the clothes themselves.

I started with a moodboard and a logo, finding the right typography to carry their name and tagline before anything else. Once the brand identity had a direction, everything else followed naturally. A carefully chosen colour palette, a mix of their own photography and complementary visuals, and a Prestashop theme reshaped to fit the world we had built together.

The clients were appreciative, trusting, and genuinely lovely to work with. Very few revisions, a smooth process, and an outcome that felt right for everyone. Sometimes a project just flows, and this was one of those.